Google Business Profile Strategy
The profile that makes you visible to every patient searching nearby.
When a potential patient searches “chiropractor near me”, the three results that appear in the Google Map Pack get the clicks. A well-optimised Google Business Profile is what puts you there — and keeps you there.
I handle the full setup, optimisation, and ongoing strategy: from NAP consistency and category selection to a review generation system that builds your reputation on autopilot.
Book a Free AuditWhat's Included
Full Profile Audit
A thorough review of your existing GBP or a clean build from scratch — every field completed for maximum local relevance.
NAP Consistency
Name, address, and phone number matched across every directory and citation so Google trusts your listing.
Category & Attribute Optimisation
The right primary and secondary categories, and every relevant attribute ticked — small details that determine whether you appear in local pack results.
Review Strategy
A repeatable system for generating genuine patient reviews — the single biggest factor in local ranking and conversion.
Photo & Content Plan
Guidance on the images and posts that signal to Google that your practice is active, trustworthy, and worth recommending.
Local Pack Targeting
Optimisation focused on the Google Map Pack — the three results that appear above organic results and capture the most clicks.
Frequently Asked Questions
Do I need a Google Business Profile if I already have a website?
Yes — and it is not optional. Your GBP is what appears when someone searches "chiropractor near me" on Google Maps. Without an optimised profile, you will not appear in local pack results regardless of how good your website is. The two work together.
Can you help me get more patient reviews?
Yes. I will build a simple, repeatable review generation system that fits naturally into your patient journey — so asking for reviews does not feel awkward and your profile builds authority over time.
What if I already have a GBP but it is not working?
That is the most common scenario. A GBP that exists but is incomplete or inconsistently maintained will underperform. An audit and optimisation pass can significantly improve local visibility without starting from scratch.
How does GBP strategy connect to SEO?
They complement each other. Your GBP targets local intent searches ("near me", "[city] chiropractor"). Your website and SEO target broader discovery and AI citations. Together they cover every stage of the patient search journey.
Ready to discuss Google Business Profile Strategy?
Book a free 30-minute audit. No pitch, no pressure — just a clear picture of where to start.
Book a Free Audit